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Fashion tour in Florence

 On this Florence fashion tour, you will learn about Italian fashion and visit iconic places such as the Ferragamo and Gucci Museums. Italian prêt-à-porter fashion was born in Florence after WWII and the first official Italian fashion show took place in Palazzo Pitti.

Fashion tour in Florence- Your True Italy

Trip in a nutshell

  • Ideal for: fashion lovers, and modern history buffs
  • Highlights: Pitti Palace and Gucci Museum
  • What you will learn: how to match your scarf, history of fashion and best places for shopping
  • Local professional guide throughout your entire trip
  • Length:  4 hours
  • Starts from Palazzo Pitti, Florence, and ends in  Palazzo della Mercanzia, Florence
  • Transportation: walking tour
  • Price: starting from €79 per person (based on a group of 4 people).


Our fashion tour in Florence starts in Palazzo Pitti.

Florence is the world’s cradle of art in all its expressions. Did you know that in this city an absolute novelty was born? In fact,  Italian prêt-à-porter fashion started here!

In 1951  the Florentine trader Giambattista Giorgini organized the “First Italian High Fashion Show” at his private residence in Florence at Villa Torrigiani. He wanted Italian creations to compete with the consolidated French fashion. American buyers attended the show where Giorgini presented the greatest tailors of his times.

On this Fashion tour in Florence, you will visit Palazzo Pitti: Sala Bianca and the Costume Museum. We will then continue onto the Ferragamo Museum inside the Palazzo Spini Feroni, and, finally, the  Gucci Museum.  The latter is located inside the historic Palazzo della Mercatanzia, originally built as a justice court in 1359.

This tour will take about 4 hours and it can be customized upon request.

The point of interest

Are you ready to join our professional local guide on this Florence fashion tour?

Contact us and receive a tailored, nonbinding offer within 3 days!

Is included

  • Entrance to all sights mentioned in the program
  • A local professional guide throughout your trip
  • Pre-trip support and assistance during your trip


Is not included, but can be arranged

  • Typical lunch
  • Fashion shopping tour
  • Any other destination/experience not specified in the program

What to bring – useful info

  • Wear comfortable shoes

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