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Fashion tour in Florence | Free webinar | February 2022

Fashion tour in Florence: Palazzo Pitti and the history of Prêt-à-Porter

Did you know that Italian prêt-à-porter fashion was born in Florence after WWII? I am Rita and I will be your guide on this fashion tour in Florence.

We will discover the history of Made in Italy through iconic brands like Gucci and Ferragamo.

Finally, we will visit the Sala Bianca in Palazzo Pitti and the Costume Museum. 

Sign up for our free webinar!

Read on and discover more about what we will cover.

florence fashion tour

Fashion tour in Florence: Palazzo Pitti

This renaissance Palace right in the city center of Florence played a key role in the history of modern fashion. Discover its stucco decorated White Room and learn about the iconic fashion shows of Emilio Pucci, Valentino, Missoni, and many more.

palazzo Pitti

Palazzo Pitti

Power and splendor

Palazzo Pitti, a gigantic rustic ashlar structure lying on the slopes of the Boboli hill, is the largest of the Florentine palaces. In fact, it well testifies to the power of those who chose it as their representative palace.

Sala Bianca- Florence fashion Tour

White Room

A spectacular ballroom

It is the the largest ballroom in the entire Palace. Admire the high-relief stuccoes made between 1774 and 1776. The eleven Bohemian crystal chandeliers highlight the pastel white typical of stucco: pure pleasure for your eyes.

Fashion Tour in Florence - Pitti Uomo

Pitti Uomo

Men's latest trends

It all started in 1972 and it still is the one of the world's majors fashion industry events. In 1975 Pitti Kid was added to the show and in 1977 Pitti Yarns.

The history of Prêt-à-Porter

Giovan Battista Giorgini organized the first fashion show in 1951, and he managed to bring Italian creativity into the spotlight. He challenged the status quo and introduced outfits and accessories for everyday life, as opposed to Haute Couture.

florence fashion prima sfilata

The first Italian fashion show

Florence, 1951

A dozen local artisans presented their clothes , 16 models each, and everything sold out!

pucci florence fashion

Emilio Pucci

Ski outfits become fashionable

Pucci imagines the modern woman who dresses with easy and immediate clothes,. It is the expression of a new idea of fast, spontaneous and effortless elegance to put in the suitcase even at the last moment.

fashion florecne sixties

Fashion in Florence

The rest is history

Gucci, Ferragamo, Dior and other top stylists have been showcasing their latest creations in Florence